Brand Re-Package

ABOUT
The Bridehouse, a wedding dress store in the heart of Bulimba, had recently changed owners and moved stores from Paddington.

WHY

In a high demand industry like wedding dresses, it is important for the company to stay relevant to customers with styles as well as online world. With these changes they needed a updated brand identity that aligned with the new owner and the new direction they were taking with more online ordering system. The Bridehouse Bulimba required brand colours and fonts that felt elegant but also knowledgeable as their tailors have had 30 years of experience in the industry.

HOW

I developed an identity that encompasses the elegance and experience of the company while also ensuring that customers could trust the experience just from a glance. I developed two A6 Business cards to place in other businesses as well as standard business cards for after in store appointments. To work with their new online ordering, I also created thank you cards that featured peonies, a personal touch from the owner.